Gone are the days of static organizational charts and staffing based on the manager’s rolodex and intuition. Now you can recruit any expertise you need from a global online network within minutes: an on-demand, on-the-spot expert at the exact moment that you need their help. You can right-size their involvement: some of those experts give a second-opinion or a moment of brainstorming, while others join as full-fledged team members for a sustained collaborative effort.
This is the future promised by Flash Teams, a model that The New York Times has already praised for its “revolutionary potential”: a world where experts are available anytime and everywhere, where remote work has become a norm, and where AI is in the loop to guide team decisions. In Flash Teams, award-winning management scholar Melissa Valentine and computer scientist Michael Bernstein chart the opportunities of flash teams and navigate the challenges that teams and managers will face. They distill lessons from their own work assembling and managing flash teams on demand that every manager can learn from so they can successfully use flash teams in their own organizations.
Industries are already being transformed by this new approach to teaming. Flash Teams arms leaders, managers, and entrepreneurs with the tools they need to accomplish their goals with confidence, speed, and agility.
At first glance, the organization chart for the maker of True Story, a card game and mobile app in which players trade stories from their daily lives, resembled that of any company.
The nature of work is being reshaped by computational systems, which increasingly draw on massive online labor markets to hire and direct workers’ behavior at scale.